Who currently hires, pays, donates, or buys from you? What types of audiences and people come to you? Talk a little bit about them to give insight into who you are and what drives you. Who else works for the business or organization? Is there staff? Are there volunteers? Aside from the leadership, who else is part of the team, and who else is committed to the values and brand promise? Customers, Clients, and Donors Who is the founder, business owner, President, CEO, etc? Who are the decision makers in the company? Who are these people and why are they involved, and how long have they been involved? Team Members Who is involved in your company? Who are your leaders, staff, partners, and clients? What are the values that define and drive the members of your company? These are all important to include as they not only provide a personal link to your company and staff but establish credibility and authority. Try and be creative as you build out your digital media kit because it is another opportunity to strengthen your brand. Be sure to include other visual elements such as infographics, flowcharts, diagrams, or other elements that portray information in a creative way. There is power in having a video of the CEO presenting the mission and vision statements. Reflect your values and voice in how you present your mission, vision, and brand promise in your digital media kit. The brand promise is putting forward what the company agrees to do for its customers, donors, clients, and the people in your community.
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It is what’s different about your brand and how you live the values of your brand. The brand promise is the unique promise your company or organization makes to the people it serves.
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Joe Klein also said,”A mission statement answers the question: Why does my business exist? A vision statement answers the question: Where do I see my business going?” Brand Promise
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While a mission statement defines the direction of your company, your vision statement defines how your company will move into the future and what it hopes to achieve. VisionĪccording to, consultant and producer of BizTank Joel Klein says, “A mission statement illustrates the purpose of the company…its main function is to provide direction to the company and highlight what it needs to achieve in its vision…Meanwhile, a vision statement illustrates where a company would like to see itself further down the line, what it hopes to achieve and what its goals are…” A living mission statement can guide your company culture and streamline decision making…Keep in mind it is not a description of what you do – it’s the guiding force behind it.”Ĭreating and adding a strong mission statement to your kit provides more depth about who you are as a business. You should be living and breathing your mission statement. MissionĪccording to the founder of Short Street Cakes, Jodi Rhoden, “your mission statement should motivate you and your staff. Creating an emotional connection leaves a lasting impression and ultimately makes your business more memorable over others. This helps draw in more bloggers, journalists, and reporters to cover your story because they have a more emotional and personal connection with your brand. Putting the following three things together allows you to create a deeper view of the vision of your company. When putting together your digital media kit, the following questions should be addressed:Įach of these questions have separate components that should be included to effectively present your kit, and are included in more detail below. Create enough interest to encourage the reader to contact you for more info.There are three things an effective digital media kit should do: However, when this is not an option they can be made easily accessible using Dropbox or Google Drive. Although it is not required that media kits be hosted on a website with their own page, it is ideal. Now, with almost everything accessible online, they are commonly found on a company’s website. At its core, a digital media kit should be accessible and layed out so that it is easy to find and understand the information included.īefore the advent of the digital age, media kits were normally printed and mailed. Imagine it as a resume for your company that aims to answer questions from media, investors, potential clients, and others. But what exactly is a digital media kit?Ī digital media kit, also known as a press kit, electronic press kit, or media kit, is an information packet about a business or product. Because of this it is important for you to create a digital media kit for your company or product.
#Mobile digital media kit professional#
First impressions are everything, especially in a professional environment.